{"id":756,"date":"2022-07-04T14:01:20","date_gmt":"2022-07-04T14:01:20","guid":{"rendered":"https:\/\/cecauf.es\/website\/?post_type=product&p=756"},"modified":"2024-10-08T15:14:27","modified_gmt":"2024-10-08T15:14:27","slug":"curso-universitario-sem-on-google-ads-red-de-busqueda__trashed","status":"publish","type":"product","link":"https:\/\/cecauf.es\/website\/producto\/curso-universitario-sem-on-google-ads-red-de-busqueda__trashed\/","title":{"rendered":"Curso: SEM on Google Ads: Red de b\u00fasqueda"},"content":{"rendered":"

RESOLUCION RECTORAL N\u00b0 425\/21<\/strong><\/h4>\n

INICIO INMEDIATO\u00a0<\/strong><\/span><\/h4>\n

Descripci\u00f3n<\/strong><\/h4>\n

En este curso profesional el alumno aprender\u00e1 sobre el SEM y el posicionamiento de pago con Google Adwords y Analytics, abarcando aspectos como el seguimiento de conversiones en Google Ads, la planificaci\u00f3n de campa\u00f1as y estudios de palabras clave, as\u00ed como la creaci\u00f3n de campa\u00f1as de b\u00fasqueda en Google Ads.<\/p>\n

El estudiante desarrollar\u00e1 las siguientes competencias:<\/p>\n

    \n
  1. Crear e instalar diferentes tipos de conversiones para medir el n\u00famero de objetivos cumplidos con las campa\u00f1as.<\/li>\n
  2. Vincular Google Analytics y Google Ads. Esto permitir\u00e1 a los anunciantes mejorar sus campa\u00f1as y a tener informes m\u00e1s completos y avanzados.<\/li>\n
  3. Planificar y estructurar campa\u00f1as de b\u00fasqueda en Google Ads usando el planificador de palabras clave.<\/li>\n
  4. Configurar una campa\u00f1a de b\u00fasqueda desde cero para aparecer en las primeras posiciones de Google.<\/li>\n<\/ol>\n

    Duraci\u00f3n<\/strong><\/h4>\n

    10 horas reloj.
    \n<\/strong><\/p>\n

    Certificaci\u00f3n que se expide<\/strong><\/h4>\n

    Curso Universitario: Sem on Google Ads. Red de B\u00fasqueda<\/p>\n

    Destinatarios<\/strong><\/h4>\n

    Profesionales del sector de la comunicaci\u00f3n, del marketing y\/o empresarios individuales que quieran conocer o mejorar sus estrategias de posicionamiento web mediante herramientas de pago, con un especial \u00e9nfasis en desarrolladores y creadores de contenido web.<\/p>\n

    Requisitos<\/strong><\/h4>\n

    No posee requisitos de ingreso.<\/p>\n

    Metodolog\u00eda y modalidad de ense\u00f1anza<\/strong><\/h4>\n

    El curso se desarrolla totalmente en modalidad a distancia, a trav\u00e9s de una plataforma virtual de ense\u00f1anza-aprendizaje, disponible las 24 horas de todos los d\u00edas de la semana.\u00a0 El curso permanecer\u00e1 abierto durante 3 meses a partir de la inscripci\u00f3n.<\/p>\n

    Las propuestas de aprendizaje permiten que cada estudiante las realice de acuerdo a sus tiempos, de manera asincr\u00f3nica. Las mismas se desarrollan a trav\u00e9s de diversos tipos de actividades, recursos y herramientas digitales tales como videos interactivos, actividades de aprendizaje y de autoevaluaci\u00f3n y material descargable de apoyo, enlaces a art\u00edculos, v\u00eddeos de dominio p\u00fablico y bibliograf\u00eda.<\/p>\n

    Los cursos se organizan por m\u00f3dulos. Al finalizar cada uno, el alumno deber\u00e1 realizar una autoevaluaci\u00f3n que una vez aprobada, le permitir\u00e1 avanzar al m\u00f3dulo siguiente recorriendo una trayectoria de profundizaci\u00f3n del contenido y logro de las competencias espec\u00edficas. Cumplimentadas estas instancias, se finaliza el curso con una evaluaci\u00f3n integradora de los contenidos desarrollados.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u2022 100% ONLINE<\/h4>\n

    \u2022 PLATAFORMA DISPONIBLE LAS 24 HS.<\/h4>\n

    \u2022 CERTIFICACION UNIVERSITARIA<\/h4>\n","protected":false},"featured_media":28901,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_joinchat":[]},"product_cat":[23,22],"product_tag":[],"class_list":{"0":"post-756","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-comunicacion","7":"product_cat-marketing-y-ventas","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","12":"first","13":"instock","14":"shipping-taxable","15":"product-type-external"},"_links":{"self":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":3,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/756\/revisions"}],"predecessor-version":[{"id":2296,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/756\/revisions\/2296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media\/28901"}],"wp:attachment":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media?parent=756"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_cat?post=756"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_tag?post=756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}