{"id":753,"date":"2022-07-04T14:01:19","date_gmt":"2022-07-04T14:01:19","guid":{"rendered":"https:\/\/cecauf.es\/website\/?post_type=product&p=753"},"modified":"2024-10-08T15:15:31","modified_gmt":"2024-10-08T15:15:31","slug":"curso-universitario-performance-en-social-media__trashed","status":"publish","type":"product","link":"https:\/\/cecauf.es\/website\/producto\/curso-universitario-performance-en-social-media__trashed\/","title":{"rendered":"Curso: Performance en Social Media"},"content":{"rendered":"

RESOLUCION RECTORAL N\u00b0 425\/21<\/strong><\/h4>\n

INICIO INMEDIATO\u00a0<\/strong><\/span><\/h4>\n

Descripci\u00f3n<\/strong><\/h4>\n

En este curso profesional el alumno aprender\u00e1 a planificar una estrategia de marketing online, abarcando aspectos como la determinaci\u00f3n de los objetivos y m\u00e9trica de los resultados de la campa\u00f1a, la creaci\u00f3n del panel de control, los fundamentos del Display, as\u00ed como la publicidad digitaly sus formatos, adem\u00e1s conocer\u00e1 la tecnolog\u00eda retargeting y su influencia en el Display.<\/p>\n

\u00a0<\/strong>El estudiante desarrollar\u00e1 las siguientes competencias:<\/p>\n

    \n
  1. C\u00f3mo establecer objetivos para orientar a resultados de campa\u00f1as digitales de marketing.<\/li>\n
  2. C\u00f3mo fijar m\u00e9tricas clave para orientar a resultados campa\u00f1as de marketing online.<\/li>\n
  3. C\u00f3mo crear un panel de control para evitar desviaciones en las estimaciones y resultados de las campa\u00f1as.<\/li>\n
  4. Conocer los fundamentos de las campa\u00f1as de Display a trav\u00e9s de Facebook y su contribuci\u00f3n a la estrategia de marketing.<\/li>\n
  5. Crear campa\u00f1as de Display en Instagram para alcanzar los objetivos fijados en la estrategia de marketing.<\/li>\n
  6. Conocer en la tecnolog\u00eda de retargeting para identificar su idoneidad dentro de la estrategia de Display.<\/li>\n<\/ol>\n

    Duraci\u00f3n<\/strong><\/h4>\n

    15 horas reloj.
    \n<\/strong><\/p>\n

    Certificaci\u00f3n que se expide<\/strong><\/h4>\n

    Curso Universitario: Performance en Social Media<\/p>\n

    Destinatarios<\/strong><\/h4>\n

    Profesionales de cualquier sector que quieran aprender o profundizar en el conocimiento de la planificaci\u00f3n digital, poniendo especial \u00e9nfasis en t\u00e9cnicos de marketing, media planner y marketing\u00a0manager.<\/p>\n

    Requisitos<\/strong><\/h4>\n

    No posee requisitos de ingreso.<\/p>\n

    Metodolog\u00eda y modalidad de ense\u00f1anza<\/strong><\/h4>\n

    El curso se desarrolla totalmente en modalidad a distancia, a trav\u00e9s de una plataforma virtual de ense\u00f1anza-aprendizaje, disponible las 24 horas de todos los d\u00edas de la semana.\u00a0 El curso permanecer\u00e1 abierto durante 3 meses a partir de la inscripci\u00f3n.<\/p>\n

    Las propuestas de aprendizaje permiten que cada estudiante las realice de acuerdo a sus tiempos, de manera asincr\u00f3nica. Las mismas se desarrollan a trav\u00e9s de diversos tipos de actividades, recursos y herramientas digitales tales como videos interactivos, actividades de aprendizaje y de autoevaluaci\u00f3n y material descargable de apoyo, enlaces a art\u00edculos, v\u00eddeos de dominio p\u00fablico y bibliograf\u00eda.<\/p>\n

    Los cursos se organizan por m\u00f3dulos. Al finalizar cada uno, el alumno deber\u00e1 realizar una autoevaluaci\u00f3n que una vez aprobada, le permitir\u00e1 avanzar al m\u00f3dulo siguiente recorriendo una trayectoria de profundizaci\u00f3n del contenido y logro de las competencias espec\u00edficas. Cumplimentadas estas instancias, se finaliza el curso con una evaluaci\u00f3n integradora de los contenidos desarrollados.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u2022 100% ONLINE<\/h4>\n

    \u2022 PLATAFORMA DISPONIBLE LAS 24 HS.<\/h4>\n

    \u2022 CERTIFICACION UNIVERSITARIA<\/h4>\n","protected":false},"featured_media":28904,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_joinchat":[]},"product_cat":[23,22],"product_tag":[],"class_list":{"0":"post-753","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-comunicacion","7":"product_cat-marketing-y-ventas","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","12":"first","13":"instock","14":"shipping-taxable","15":"product-type-external"},"_links":{"self":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":2,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/753\/revisions"}],"predecessor-version":[{"id":2290,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/753\/revisions\/2290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media\/28904"}],"wp:attachment":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media?parent=753"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_cat?post=753"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_tag?post=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}