{"id":750,"date":"2022-07-04T14:01:19","date_gmt":"2022-07-04T14:01:19","guid":{"rendered":"https:\/\/cecauf.es\/website\/?post_type=product&p=750"},"modified":"2024-10-08T15:33:23","modified_gmt":"2024-10-08T15:33:23","slug":"curso-universitario-google-shopping__trashed","status":"publish","type":"product","link":"https:\/\/cecauf.es\/website\/producto\/curso-universitario-google-shopping__trashed\/","title":{"rendered":"Curso: Google Shopping"},"content":{"rendered":"

RESOLUCION RECTORAL N\u00b0 425\/21<\/strong><\/h4>\n

INICIO INMEDIATO\u00a0<\/strong><\/span><\/h4>\n

Descripci\u00f3n<\/strong><\/h4>\n

En este curso profesional el alumno aprender\u00e1 sobre Google Shopping como uno de los escaparates m\u00e1s grandes del mundo, abarcando sus conceptos b\u00e1sicos y la construcci\u00f3n de un feed de datos, desde c\u00f3mo crearlos hasta subirlo a Merchant Center, as\u00ed como la configuraci\u00f3n, estructuraci\u00f3n y optimizaci\u00f3n de las campa\u00f1as de Google Shopping.<\/p>\n

\u00a0<\/strong>El estudiante desarrollar\u00e1 las siguientes competencias:<\/p>\n

    \n
  1. Comprender el ecosistema de Google Shopping, entendiendo en qu\u00e9 consisten estas campa\u00f1as para conocer sus principales ventajas de cara a los anunciantes.<\/li>\n
  2. Construir un feed de datos \u00f3ptimo para utilizar en las campa\u00f1as de Google Shopping, as\u00ed como conocer los campos m\u00e1s importantes a tener en cuenta para conseguir un buen performance en las campa\u00f1as publicitarias.<\/li>\n
  3. Conocer en detalle c\u00f3mo funciona la plataforma, c\u00f3mo se conecta con el resto de las herramientas que forman parte de Google Shopping, y saber c\u00f3mo configurarla en funci\u00f3n de los intereses del anunciante, para conocer el ecosistema de Google Shopping de forma total.<\/li>\n
  4. Analizar las principales diferencias de optimizaci\u00f3n respecto de las campa\u00f1as de b\u00fasqueda, con el objetivo de saber cu\u00e1ndo y c\u00f3mo implementarlas.<\/li>\n
  5. Reconocer las tareas que nos ayudar\u00e1n a optimizar las campa\u00f1as de Google Shopping gracias a la obtenci\u00f3n de informes de b\u00fasqueda y competencia, para afinar al m\u00e1ximo cada euro invertido.<\/li>\n<\/ol>\n

    Duraci\u00f3n<\/strong><\/h4>\n

    25 horas reloj.
    \n<\/strong><\/p>\n

    Certificaci\u00f3n que se expide<\/strong><\/h4>\n

    Curso Universitario: Google Shopping<\/p>\n

    Destinatarios<\/strong><\/h4>\n

    Profesionales del \u00e1rea de marketing digital que quieran conocer en qu\u00e9 consisten las campa\u00f1as de Google Shopping y las ventajas de esta, poniendo especial \u00e9nfasis en SEM Managers Juniors y T\u00e9cnicos de Marketing con conocimiento b\u00e1sico de Google Ads.<\/p>\n

    Requisitos<\/strong><\/h4>\n

    No posee requisitos de ingreso.<\/p>\n

    Metodolog\u00eda y modalidad de ense\u00f1anza<\/strong><\/h4>\n

    El curso se desarrolla totalmente en modalidad a distancia, a trav\u00e9s de una plataforma virtual de ense\u00f1anza-aprendizaje, disponible las 24 horas de todos los d\u00edas de la semana.\u00a0 El curso permanecer\u00e1 abierto durante 3 meses a partir de la inscripci\u00f3n.<\/p>\n

    Las propuestas de aprendizaje permiten que cada estudiante las realice de acuerdo a sus tiempos, de manera asincr\u00f3nica. Las mismas se desarrollan a trav\u00e9s de diversos tipos de actividades, recursos y herramientas digitales tales como videos interactivos, actividades de aprendizaje y de autoevaluaci\u00f3n y material descargable de apoyo, enlaces a art\u00edculos, v\u00eddeos de dominio p\u00fablico y bibliograf\u00eda.<\/p>\n

    Los cursos se organizan por m\u00f3dulos. Al finalizar cada uno, el alumno deber\u00e1 realizar una autoevaluaci\u00f3n que una vez aprobada, le permitir\u00e1 avanzar al m\u00f3dulo siguiente recorriendo una trayectoria de profundizaci\u00f3n del contenido y logro de las competencias espec\u00edficas. Cumplimentadas estas instancias, se finaliza el curso con una evaluaci\u00f3n integradora de los contenidos desarrollados.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u2022 100% ONLINE<\/h4>\n

    \u2022 PLATAFORMA DISPONIBLE LAS 24 HS.<\/h4>\n

    \u2022 CERTIFICACION UNIVERSITARIA<\/h4>\n","protected":false},"featured_media":28907,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_joinchat":[]},"product_cat":[23,22],"product_tag":[],"class_list":{"0":"post-750","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-comunicacion","7":"product_cat-marketing-y-ventas","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","12":"first","13":"instock","14":"shipping-taxable","15":"product-type-external"},"_links":{"self":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":2,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/750\/revisions"}],"predecessor-version":[{"id":2280,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/750\/revisions\/2280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media\/28907"}],"wp:attachment":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media?parent=750"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_cat?post=750"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_tag?post=750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}