{"id":749,"date":"2022-07-04T14:01:19","date_gmt":"2022-07-04T14:01:19","guid":{"rendered":"https:\/\/cecauf.es\/website\/?post_type=product&p=749"},"modified":"2024-10-08T15:35:17","modified_gmt":"2024-10-08T15:35:17","slug":"curso-universitario-google-merchant-center__trashed","status":"publish","type":"product","link":"https:\/\/cecauf.es\/website\/producto\/curso-universitario-google-merchant-center__trashed\/","title":{"rendered":"Curso: Google Merchant Center"},"content":{"rendered":"

RESOLUCION RECTORAL N\u00b0 425\/21<\/strong><\/h4>\n

INICIO INMEDIATO\u00a0<\/strong><\/span><\/h4>\n

Descripci\u00f3n<\/strong><\/h4>\n

En este curso profesional el alumno aprender\u00e1 sobre Google Shopping como uno de los escaparates m\u00e1s grandes del mundo, abarcando sus conceptos b\u00e1sicos, tratando la diferencia entre los anuncios de b\u00fasqueda de red y los anuncios de Google Shopping, conociendo los productos y pr\u00e1cticaspermitidas por su pol\u00edtica, as\u00ed como la interfaz del Merchant Center, c\u00f3mo funciona y su configuraci\u00f3n seg\u00fan el anunciante.<\/p>\n

\u00a0<\/strong>El estudiante desarrollar\u00e1 las siguientes competencias:<\/p>\n

    \n
  1. Comprender el ecosistema de Google Shopping, entendiendo en qu\u00e9 consisten estas campa\u00f1as para conocer sus principales ventajas de cara a los anunciantes.<\/li>\n
  2. Conocer en detalle c\u00f3mo funciona la plataforma, c\u00f3mo se conecta con el resto de las herramientas que forman parte de Google Shopping, y saber c\u00f3mo configurarla en funci\u00f3n de los intereses del anunciante, para conocer el ecosistema de Google Shopping de forma total.<\/li>\n<\/ol>\n

    Duraci\u00f3n<\/strong><\/h4>\n

    8 horas reloj.
    \n<\/strong><\/p>\n

    Certificaci\u00f3n que se expide<\/strong><\/h4>\n

    Curso Universitario: Google Merchant Center<\/p>\n

    Destinatarios<\/strong><\/h4>\n

    Profesionales del \u00e1rea de marketing digital que quieran conocer en qu\u00e9 consisten las campa\u00f1as de Google Shopping y las ventajas de esta, poniendo especial \u00e9nfasis en SEM Managers Juniors y T\u00e9cnicos de Marketing con conocimiento b\u00e1sico de Google Ads.<\/p>\n

    Requisitos<\/strong><\/h4>\n

    No posee requisitos de ingreso.<\/p>\n

    Metodolog\u00eda y modalidad de ense\u00f1anza<\/strong><\/h4>\n

    El curso se desarrolla totalmente en modalidad a distancia, a trav\u00e9s de una plataforma virtual de ense\u00f1anza-aprendizaje, disponible las 24 horas de todos los d\u00edas de la semana.\u00a0 El curso permanecer\u00e1 abierto durante 3 meses a partir de la inscripci\u00f3n.<\/p>\n

    Las propuestas de aprendizaje permiten que cada estudiante las realice de acuerdo a sus tiempos, de manera asincr\u00f3nica. Las mismas se desarrollan a trav\u00e9s de diversos tipos de actividades, recursos y herramientas digitales tales como videos interactivos, actividades de aprendizaje y de autoevaluaci\u00f3n y material descargable de apoyo, enlaces a art\u00edculos, v\u00eddeos de dominio p\u00fablico y bibliograf\u00eda.<\/p>\n

    Los cursos se organizan por m\u00f3dulos. Al finalizar cada uno, el alumno deber\u00e1 realizar una autoevaluaci\u00f3n que una vez aprobada, le permitir\u00e1 avanzar al m\u00f3dulo siguiente recorriendo una trayectoria de profundizaci\u00f3n del contenido y logro de las competencias espec\u00edficas. Cumplimentadas estas instancias, se finaliza el curso con una evaluaci\u00f3n integradora de los contenidos desarrollados.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u2022 100% ONLINE<\/h4>\n

    \u2022 PLATAFORMA DISPONIBLE LAS 24 HS.<\/h4>\n

    \u2022 CERTIFICACION UNIVERSITARIA<\/h4>\n","protected":false},"featured_media":28910,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_joinchat":[]},"product_cat":[23,22],"product_tag":[],"class_list":{"0":"post-749","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-comunicacion","7":"product_cat-marketing-y-ventas","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","12":"first","13":"instock","14":"shipping-taxable","15":"product-type-external"},"_links":{"self":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":3,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/749\/revisions"}],"predecessor-version":[{"id":2279,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/749\/revisions\/2279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media\/28910"}],"wp:attachment":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media?parent=749"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_cat?post=749"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_tag?post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}