{"id":744,"date":"2022-07-04T14:01:18","date_gmt":"2022-07-04T14:01:18","guid":{"rendered":"https:\/\/cecauf.es\/website\/?post_type=product&p=744"},"modified":"2024-10-08T15:41:00","modified_gmt":"2024-10-08T15:41:00","slug":"curso-universitario-performance-retargeting-programatica-rtb-y-afiliacion__trashed","status":"publish","type":"product","link":"https:\/\/cecauf.es\/website\/producto\/curso-universitario-performance-retargeting-programatica-rtb-y-afiliacion__trashed\/","title":{"rendered":"Curso: Performance: retargeting, program\u00e1tica, RTB y Afiliaci\u00f3n"},"content":{"rendered":"

RESOLUCION RECTORAL N\u00b0 425\/21<\/strong><\/h4>\n

INICIO INMEDIATO\u00a0<\/strong><\/span><\/h4>\n

Descripci\u00f3n<\/strong><\/h4>\n

En este curso profesional el alumno aprender\u00e1 sobre la tecnolog\u00eda retargeting y su influencia en el Display, crear\u00e1 campa\u00f1as de afiliaci\u00f3n y llevar\u00e1 a cabo el dise\u00f1o de t\u00e1cticas de publicidad contextual.<\/p>\n

\u00a0<\/strong>El estudiante desarrollar\u00e1 las siguientes competencias:<\/p>\n

    \n
  1. Conocer en la tecnolog\u00eda de retargeting para identificar su idoneidad dentro de la estrategia de display.<\/li>\n
  2. Dise\u00f1ar campa\u00f1as de compra program\u00e1tica y sistema de pujas de espacios publicitarios en tiempo real (RTB) para impactar a audiencias segmentadas.<\/li>\n
  3. Crear una campa\u00f1a de afiliaci\u00f3n a trav\u00e9s de medios digitales para garantizar conversiones.<\/li>\n<\/ol>\n

    Duraci\u00f3n<\/strong><\/h4>\n

    7 horas reloj.
    \n<\/strong><\/p>\n

    Certificaci\u00f3n que se expide<\/strong><\/h4>\n

    Curso Universitario: Performance. Retargeting, Program\u00e1tica, RTB y Afiliaci\u00f3n<\/p>\n

    Destinatarios<\/strong><\/h4>\n

    Profesionales de cualquier sector que quieran aprender o profundizar en el conocimiento de la planificaci\u00f3n digital, poniendo especial \u00e9nfasis en t\u00e9cnicos de marketing, media planner y marketing\u00a0manager.<\/p>\n

    Requisitos<\/strong><\/h4>\n

    No posee requisitos de ingreso.<\/p>\n

    Metodolog\u00eda y modalidad de ense\u00f1anza<\/strong><\/h4>\n

    El curso se desarrolla totalmente en modalidad a distancia, a trav\u00e9s de una plataforma virtual de ense\u00f1anza-aprendizaje, disponible las 24 horas de todos los d\u00edas de la semana.\u00a0 El curso permanecer\u00e1 abierto durante 3 meses a partir de la inscripci\u00f3n.<\/p>\n

    Las propuestas de aprendizaje permiten que cada estudiante las realice de acuerdo a sus tiempos, de manera asincr\u00f3nica. Las mismas se desarrollan a trav\u00e9s de diversos tipos de actividades, recursos y herramientas digitales tales como videos interactivos, actividades de aprendizaje y de autoevaluaci\u00f3n y material descargable de apoyo, enlaces a art\u00edculos, v\u00eddeos de dominio p\u00fablico y bibliograf\u00eda.<\/p>\n

    Los cursos se organizan por m\u00f3dulos. Al finalizar cada uno, el alumno deber\u00e1 realizar una autoevaluaci\u00f3n que una vez aprobada, le permitir\u00e1 avanzar al m\u00f3dulo siguiente recorriendo una trayectoria de profundizaci\u00f3n del contenido y logro de las competencias espec\u00edficas. Cumplimentadas estas instancias, se finaliza el curso con una evaluaci\u00f3n integradora de los contenidos desarrollados.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u2022 100% ONLINE<\/h4>\n

    \u2022 PLATAFORMA DISPONIBLE LAS 24 HS.<\/h4>\n

    \u2022 CERTIFICACION UNIVERSITARIA<\/h4>\n","protected":false},"featured_media":28913,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_joinchat":[]},"product_cat":[23,22],"product_tag":[],"class_list":{"0":"post-744","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-comunicacion","7":"product_cat-marketing-y-ventas","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","12":"first","13":"instock","14":"shipping-taxable","15":"product-type-external"},"_links":{"self":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":2,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/744\/revisions"}],"predecessor-version":[{"id":2292,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/744\/revisions\/2292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media\/28913"}],"wp:attachment":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media?parent=744"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_cat?post=744"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_tag?post=744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}