{"id":651,"date":"2022-07-04T14:00:04","date_gmt":"2022-07-04T14:00:04","guid":{"rendered":"https:\/\/cecauf.es\/website\/?post_type=product&p=651"},"modified":"2024-10-08T20:36:37","modified_gmt":"2024-10-08T20:36:37","slug":"curso-universitario-el-ecommerce-como-producto-digital__trashed","status":"publish","type":"product","link":"https:\/\/cecauf.es\/website\/producto\/curso-universitario-el-ecommerce-como-producto-digital__trashed\/","title":{"rendered":"Curso: El Ecommerce como producto digital"},"content":{"rendered":"

RESOLUCION RECTORAL N\u00b0 425\/21<\/strong><\/h4>\n

INICIO INMEDIATO\u00a0<\/strong><\/span><\/h4>\n

Descripci\u00f3n<\/strong><\/h4>\n

En este curso profesional el alumno aprender\u00e1 los aspectos importantes del producto digital en un eCommerce, abarcando aspectos como el dise\u00f1o del eCommerce y los distintos canales de Marketing, as\u00ed como las t\u00e9cnicas y principios de User Experience (UX) y Conversi\u00f3n Rate Optimization (CRO).<\/p>\n

\u00a0<\/strong>El estudiante desarrollar\u00e1 las siguientes competencias:<\/p>\n

    \n
  1. Reconcocer los principales gestores de contenido (CMS) y plataformas de pago existentes para eCommerce para poder elegir las m\u00e1s adecuadas en cada proyecto.<\/li>\n
  2. Valorar los principales aspectos de imagen y dise\u00f1o de un eCommerce para que se ajuste a lo que queremos transmitir.<\/li>\n
  3. Distinguir los distintos canales de marketing que puede utilizar un eCommerce para poder elegir los m\u00e1s adecuados en cada proyecto.<\/li>\n
  4. Aplicar distintas t\u00e9cnicas y principios de User Experience (UX) aplicables al eCommerce para crear sitios f\u00e1ciles e intuitivos y minimizar errores.<\/li>\n
  5. Aplicar distintas t\u00e9cnicas y principios de la Conversion Rate Optimization (CRO) aplicables al eCommerce para crear sitios orientados a conversi\u00f3n.<\/li>\n<\/ol>\n

    Duraci\u00f3n<\/strong><\/h4>\n

    20 horas reloj.
    \n<\/strong><\/p>\n

    Certificaci\u00f3n que se expide<\/strong><\/h4>\n

    Curso Universitario: El Ecommerce como Producto Digital<\/p>\n

    Destinatarios<\/strong><\/h4>\n

    Profesionales de cualquier sector que est\u00e9n interesados en ampliar su conocimiento del producto digital en un eCommerce, poniendo especial \u00e9nfasis en Directivos y Mandos Intermedios, Personal de tecnolog\u00eda y Marketing eCommerce.<\/p>\n

    Requisitos<\/strong><\/h4>\n

    No posee requisitos de ingreso.<\/p>\n

    Metodolog\u00eda y modalidad de ense\u00f1anza<\/strong><\/h4>\n

    El curso se desarrolla totalmente en modalidad a distancia, a trav\u00e9s de una plataforma virtual de ense\u00f1anza-aprendizaje, disponible las 24 horas de todos los d\u00edas de la semana.\u00a0 El curso permanecer\u00e1 abierto durante 3 meses a partir de la inscripci\u00f3n.<\/p>\n

    Las propuestas de aprendizaje permiten que cada estudiante las realice de acuerdo a sus tiempos, de manera asincr\u00f3nica. Las mismas se desarrollan a trav\u00e9s de diversos tipos de actividades, recursos y herramientas digitales tales como videos interactivos, actividades de aprendizaje y de autoevaluaci\u00f3n y material descargable de apoyo, enlaces a art\u00edculos, v\u00eddeos de dominio p\u00fablico y bibliograf\u00eda.<\/p>\n

    Los cursos se organizan por m\u00f3dulos. Al finalizar cada uno, el alumno deber\u00e1 realizar una autoevaluaci\u00f3n que una vez aprobada, le permitir\u00e1 avanzar al m\u00f3dulo siguiente recorriendo una trayectoria de profundizaci\u00f3n del contenido y logro de las competencias espec\u00edficas. Cumplimentadas estas instancias, se finaliza el curso con una evaluaci\u00f3n integradora de los contenidos desarrollados.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u2022 100% ONLINE<\/h4>\n

    \u2022 PLATAFORMA DISPONIBLE LAS 24 HS.<\/h4>\n

    \u2022 CERTIFICACION UNIVERSITARIA<\/h4>\n","protected":false},"featured_media":28952,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_joinchat":[]},"product_cat":[30,22],"product_tag":[],"class_list":["post-651","product","type-product","status-publish","has-post-thumbnail","product_cat-gestion","product_cat-marketing-y-ventas","desktop-align-left","tablet-align-left","mobile-align-left","first","instock","shipping-taxable","product-type-external"],"_links":{"self":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":2,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/651\/revisions"}],"predecessor-version":[{"id":2225,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/651\/revisions\/2225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media\/28952"}],"wp:attachment":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media?parent=651"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_cat?post=651"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_tag?post=651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}