{"id":632,"date":"2022-07-04T13:59:57","date_gmt":"2022-07-04T13:59:57","guid":{"rendered":"https:\/\/cecauf.es\/website\/?post_type=product&#038;p=632"},"modified":"2024-10-08T21:23:28","modified_gmt":"2024-10-08T21:23:28","slug":"curso-universitario-marketing-turistico-gestion-de-destinos__trashed","status":"publish","type":"product","link":"https:\/\/cecauf.es\/website\/producto\/curso-universitario-marketing-turistico-gestion-de-destinos__trashed\/","title":{"rendered":"Curso: Marketing Tur\u00edstico &#038; Gesti\u00f3n de Destinos"},"content":{"rendered":"<div>\n<h4><strong>Resoluci\u00f3n<\/strong> Rectoral <strong>N\u00ba 336-21<\/strong><\/h4>\n<\/div>\n<h4><span style=\"color: #ff6600;\"><strong>INICIO INMEDIATO\u00a0<\/strong><\/span><\/h4>\n<h4>Descripci\u00f3n<\/h4>\n<p>El marketing es una filosof\u00eda o actitud que gu\u00eda la acci\u00f3n de las organizaciones tanto oficiales como privadas. En servicios tur\u00edsticos se refleja con clara evidencia la exigencia de adaptar la comunicaci\u00f3n con innovaci\u00f3n y tecnolog\u00eda a la cada vez m\u00e1s diversificada necesidad del mercado.<\/p>\n<p>Pa\u00edses con mismas ra\u00edces ling\u00fc\u00edsticas, hist\u00f3ricas, culturales y naturales desarrollan estrategias tur\u00edsticas muy dispares; ofreci\u00e9ndonos un \u00e1mbito de an\u00e1lisis interesante acerca de la planificaci\u00f3n, los objetivos y la proyecci\u00f3n de su Marca Pa\u00eds y c\u00f3mo influye en las empresas tur\u00edsticas y en la comunidad.<\/p>\n<p>\u00bfQu\u00e9 caracter\u00edsticas particulares tiene el marketing en la actividad tur\u00edstica? \u00bfC\u00f3mo se define una Marca Pa\u00eds y el Ciclo de Vida en el que se encuentra? \u00bfQu\u00e9 valor tienen las ferias y exposiciones internacionales para un pa\u00eds y para las empresas? Estas son algunas preguntas que responderemos en este curso. Describiremos como innova el marketing electr\u00f3nico y online en la comunicaci\u00f3n tur\u00edstica y las tendencias mundiales en las redes sociales y dispositivos.<\/p>\n<h4>Duraci\u00f3n<\/h4>\n<p><strong>Carga horaria:<\/strong> 20 horas.<\/p>\n<h4>Certificaci\u00f3n que se expide<\/h4>\n<p>Curso Universitario: Marketing Tur\u00edstico &amp; Gesti\u00f3n de Destinos.<\/p>\n<h4>Destinatarios<\/h4>\n<p>Profesionales que deseen perfeccionar y actualizar sus conocimientos de turismo a nivel macro y micro (marca pa\u00eds, marketing y promoci\u00f3n tur\u00edstica de provincias, localidades, empresas).<br \/>\nPersonas de toda la comunidad interesadas en la comunicaci\u00f3n de imagen tur\u00edstica.<\/p>\n<h4>Metodolog\u00eda y modalidad de ense\u00f1anza<\/h4>\n<p>La metodolog\u00eda de trabajo se apoya en un marco te\u00f3rico articulado en cinco m\u00f3dulos disponibles las 24 horas. Es auto gestionable, es decir, al aprobar el cuestionario autom\u00e1ticamente se accede al m\u00f3dulo siguiente.<\/p>\n<p>Se incluyen links sugeridos a p\u00e1ginas web y videos para facilitar la comprensi\u00f3n y el aprendizaje.<\/p>\n<p>El dictado es totalmente a distancia a trav\u00e9s de la plataforma de cursos de la Universidad.<\/p>\n<p>Un Foro -no obligatorio- ofrece la oportunidad a todos los cursantes de intercambiar opiniones, ejemplos, experiencias personales e informaci\u00f3n y consultas sobre todos los m\u00f3dulos.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<h4>\u2022 INICIO INMEDIATO<\/h4>\n<h4>\u2022 DURACI\u00d3N: 20 horas reloj<\/h4>\n<h4>\u2022 100% ONLINE<\/h4>\n","protected":false},"featured_media":28973,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_joinchat":[]},"product_cat":[30,22,29],"product_tag":[],"class_list":{"0":"post-632","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-gestion","7":"product_cat-marketing-y-ventas","8":"product_cat-turismo-y-hospitalidad","9":"desktop-align-left","10":"tablet-align-left","11":"mobile-align-left","13":"first","14":"instock","15":"shipping-taxable","16":"product-type-external"},"_links":{"self":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":4,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/632\/revisions"}],"predecessor-version":[{"id":2326,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product\/632\/revisions\/2326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media\/28973"}],"wp:attachment":[{"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/media?parent=632"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_cat?post=632"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/cecauf.es\/website\/wp-json\/wp\/v2\/product_tag?post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}